Guga Rub

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The infamous Guga Rub is a simple BBQ rub that can be used on almost any cut of meat. The Guga Rub is the perfect mix of sweet, salty and overall just damn good! 


Guga Rub

Guga Rub
Guga Rub

If you’ve ever spent any time on YouTube watching smoked and bbq meat videos, you’ve probably come across the Guga Foods channel and heard about his famous Guga Rub. The channel is full of great videos and food experiments that everyday backyard Pitmasters would never dream of trying. Like Dry Aged Nutella… Yup, he really did that.

In many of Guga’s recipes, he uses the Guga Foods BBQ Rub. He claims that the Guga Foods BBQ Rub is great on Pork, Chicken and Fish and we have to tell you, he’s right!

Guga Foods BBQ Rub is so easy to make, just mix the ingredients together, and you’re done! Spread Guga Foods BBQ Rub on your 321 Ribs, Smoked Salmon or you can even use it to take your Smoked Chicken Thighs to the next level. Whatever protein you decide to use this rub on, you’re guaranteed to fall in love with the rich flavour.

How To Make Guga Rub

Step 1 – Measure Ingredients

Carefully measure out how much you need of each ingredient. Although these amounts can be roughly estimated, the rub tastes best when using the exact measurements.

Step 2 – Combine Ingredients

In a mixing bowl, combine all of the ingredients together. If you’re using the rub immediately, use a ziplock bag instead of a mixing bowl to combine your ingredients so you can easily add your protein and mix right away.

Step 3 – Mix Ingredients

Using a mixing spoon, thoroughly combine all of the ingredients together to make one smooth mixture. There should be no clumps or groups of any one ingredient by the time you’re finished.

Step 4 – Serve or Store Rub

If you’re using your rub immediately, go ahead and apply it to your meat right away. Be generous with your rub coatings to ensure the meat can soak up every flavour.

If you’re making your rub to use at another time, pour it into a sealed container or bag and store it away in a cool, dry place for up to 3 weeks.

YouTube video

Guga Rub FAQs

Where is Guga From Guga Foods From?

Guga is from Brazil! Goga grew up in a small town in Brazil known for having incredibly good quality beef. Guga loves beef (especially picanha), and you can watch a lot of the different ways that he BBQ’s his beef on his YouTube channel.

Who is Guga From Guga Foods?

Guga’s real name is Gustavo Tosta. Guga, was born in Brazil but lives in the United States and runs a few YouTube channels where he shares his recipes in a fun and entertaining way.

Is Guga a Chef?

Yes! Guga is actually a trained Brazilian Chef! Guga is specialized in creating Tropicalista Cuisine.

What Knife Does Guga Foods Use?

Guga uses the Shogun 12″ Slicing & Carving Knife. It’s a well-crafted, high-quality knife.

Guga Rub

Guga Rub Recipe

Easy to make Guga Rub you can try at home.
4.30 from 30 votes
Prep Time 5 mins
Total Time 5 mins


  • Mixing Bowl
  • Measuring Spoons
  • Mixing Spoon
  • Sealed Storage Container


  • 1/4 cup Salt
  • 1/4 cup Brown Sugar
  • 1/4 cup Smoked Paprika
  • 1 tbsp Garlic Powder
  • 1 tbsp Onion Powder
  • 1 tbsp Black Pepper
  • 1 tbsp Turmeric
  • 1 tsp Cinnamon


  • Measure out your ingredients so you have the perfect amount of everything.
  • Combine all ingredients together in a mixing bowl.
  • Mix well using a mixing spoon to ensure a thoroughly combined rub.
  • Use as a rub on your chosen meats, or put in a sealed container for later use.
Keyword guga rub